Language guidelines
Every word we use to represent ENCON — every website page, marketing piece, and social media post — impacts our brand. Consistent use of language helps us build trust and connect with our audience.
Tagline
This tagline is a brief modifier to describe what ENCON does. Add to the logo when a descriptor is needed, especially on signage and marketing materials.
Rentals • Sales • Service
About statement
The about statement is a short, straightforward, and memorable answer to a common question: “what do you do?” Use it for a quick introduction in speech or print.
We sell, rent, and service the industry’s best construction, forestry, and landscaping equipment to empower the best workers to do their best work.
Elevator pitch
The elevator pitch is meant to make a connection. It’s a memorable introduction to Encon — what we do/what we are, why we do it, and why it matters. Use the elevator pitch to start a conversation with a potential customer, partner, etc.
Good equipment is more than machinery. It’s the difference between a tough task and your best work. We are an equipment sales and rental partner that helps you get the job done well. Our experts will empower, train, and support you — project after project. From heavy machinery to hand-held tools, ENCON has the best brands for contractors, landscapers, homeowners, and more.
Headlines
A headline starts a conversation. But a good headline doesn’t finish one. Use these on the website, digital ads, and in print to get a reader’s attention and encourage them to read more.