Design guidelines
Our identity is about vision and values, capturing the experience of ENCON. Consistent use of design helps us build trust and generate lasting relationships with our customers.
Logo
The ENCON logo comes in a variety options. These logo variations are rearranged versions of our primary logo design that gives our brand the flexibility to show up consistently, and recognizably, in different placements. The ENCON logo font is a customized version of Hyperspace Expanded Heavy. The Equipment portion of the logo is based off of the font Gotham Medium.

Tagline

Horizontal

Vertical

Boxed

Symbol

Phone Number

Typography
Fonts express as much as words. They convey feeling, establishing a consistent and ownable visual language for ENCON. Use the Inter Tight font family for all communications.
The ENCON logo font is a customized version of Hyperspace Expanded Heavy. The Equipment portion of the logo is based off of the font Gotham Medium.

Color
Color has enduring emotional appeal. ENCON’s colors carry a stable yet vibrant forward vision. When using our palette, be mindful of the contrast between colors.
Green
- Pantone 2412 C
- CMYK 48 / 0 / 45 / 0
- RGB 113 / 229 / 165
- Hex #71E9A9
Black
- Pantone 3 C
- CMYK 75 / 60 / 40 / 100
- RGB 0 / 0 / 0
- Hex #000000
Silver
- Pantone Cool Gray 7 C
- CMYK 20 / 14 / 12 / 40
- RGB 168 / 176 / 180
- Hex #ABB3B7
Brown
- Pantone 2319 C
- CMYK 21 / 63 / 980 / 46
- RGB 115 / 70 / 45
- Hex #73462D
Stationery

Apparel

Shirt

Hoodie

Safety Vest

Marketing

Outdoor backdrop

Postcard

Line Card

Folder

Stickers

Calendar

Giveaways

Vehicles

Signage
